25A What's Next

EXISTING MARKET

STEP 1:

I think the next step is to expand the horizon for what devices are capable, and what computer programs are available for the glasses to connect to. It is nice and simple to just connect with the large companies, but some houses of worship cannot afford spending hundreds of dollars on these nice programs.

STEP 2:

My boss believes that integration with Ableton Live will really entice the worship leaders that do not really need the lyrics, it expands the market. Ableton Live is a computer program that plays click and backing tracks. The glasses would be a visible metronome to keep performers in time.

The current worship leader of my church’s youth group said that it would be nice if the chords he was playing could be displayed on the glasses instead of the lyrics. That is a very helpful insight that I did not think of.

My best friend, who works in a church, explained that I should connect it also with Planning Center Online, which is worship service planner. Some people like MC do not care about what lyrics are coming next. They instead care for what song comes next or far away is the message or how much time is left in the current video playing.

STEP 3:

            The first two points explained exciting ways that will help worship leaders and other musicians to want to use the smart glasses. It would let them not need chord charts anymore, since it will be right in front of them whenever they need it. This will be much easier, because whenever you look away from the chart you have to find your spot again.

            Working with Ableton will be easy because it encourages 3^rd party plug ins. However, it will be hard to sync up the chords for the song. That might be some something that I collaborate with MultiTracks, the company that distributes tracks to consumers. They will also help with adding the chords to the glasses.

NEW MARKET

STEP 1:

            Working B2C with Planning Center Online will take me to a new market. This was the idea that my best friend gave me, but it actually exceeded the current market. It would bring it to people needing to know the flow of the service. This could include the tech team as well as the MC of the service.

STEP 2:

            This can be a big help to the light person and the sound engineer. They need to know what is coming up next in the service, so they can act accordingly. If I can make it easier by having the order in front of them at all times, it will reduce distractions.

STEP 3:

            I spoke to the sound engineer for my church and he was very excited to hear this. He thought that was a brilliant idea that could help him greatly. He was not really on board with the lyric idea before, but thinks this new market is very profitable.

            Secondly, I talked to the MC for one of the services. He is in his late 40’s, and said that he would not like it because it likes to hold onto paper and does not trust technology to work when there is no backup. He does think the younger generations would like it because of how fresh of an idea that is.

STEP 4:

            I believe this is a profitable service to add to the app. It places more people in the market and includes more people inside a church service. It is helpful for those who need information and cannot memorize it because it can sometimes changes. The glasses can update on the fly so that everyone can be on the same page.

          This market does appear to be as attractive as the existing market because the benefits are great. Also, the current market could also use this too if they don’t need lyrics or want a combination of them both.